Social Media e Procurement, l’attività dei buyer si arricchisce online e diventa più efficace

By 8 maggio 2017 IT & Management

Social media e Procurement, buona parte dell’attività del responsabile acquisti riguarda la gestione delle relazioni e l’accesso alle informazioni. Attraverso una presenza costante in ambienti come LinkedIn, Procurious e Twitter, ciascun professionista ha la possibilità di espandere il proprio network e le proprie fonti. Spend Matters fa il punto su un’indagine condotta da tre ricercatori

I social media sono ormai onnipresenti in qualsiasi divisione aziendale. Dal Marketing alle HR, passando naturalmente per il customer care, loro naturale terreno d’elezione, non c’è ufficio che gradualmente non stia adottando piattaforme come Facebook, Twitter, Snapchat e LinkedIn (senza parlare dei network professionali come Yammer e Slack) per migliorare i flussi di comunicazione interni ed esterni.

Anche il Procurement può avvantaggiarsi di questi strumenti per diventare più efficiente? Secondo Frank Rozemeijer e Lieven Quintens dell’Università di Maastricht e Jonas Heller, dottorando alla New South Wales’ Business School, in Australia, sì. I tre ricercatori hanno unito le forze per esplorare le potenzialità che riserva l’uso sistematico dei social network quando ci si occupa di acquisti. Dal lavoro congiunto del team è scaturita un’indagine on line intitolata “Does work-related use of social media influence how procurement professionals do their job?”, il cui andamento è tenuto sotto osservazione dal portale specializzato Spend Matters, che ha parlato con Jonas Heller per capire meglio premesse e finalità dello studio.

«La ricerca è motivata dall’idea che buona parte dell’attività di un procurement manager riguarda la gestione delle relazioni e l’accesso alle informazioni», spiega Heller. «Ed è per questo che ciascun professionista ha la possibilità di espandere il proprio network e le proprie fonti attraverso una presenza costante in ambienti come LinkedIn, Procurious e Twitter. È un modo per sapere in ogni momento cosa stanno facendo i contatti, agevolando così l’avvio di conversazioni in occasione dei tradizionali eventi di networking che si svolgono off line». Inoltre i social media, secondo Heller, possono anche essere sfruttati per rimanere aggiornati sulle novità di specifiche industry e sulle evoluzioni del mercato, ma anche sui segnali che ne anticipano il cambiamento. «Gli effetti positivi delle attività on line saranno ancora maggiori se a svolgerle non sono solo i manager, ma i team nella loro interezza».

Alcune evidenze sull’efficacia di questo approccio esistono esistono già: i tre ricercatori hanno presentato i risultati di uno studio analogo alla conferenza IPSERA del 2016, secondo il quale le performance individuali percepite dai procurement manager che usano i social media a scopo professionale sono superiori a quelle di chi non lo fa. Heller è il primo sostenitore di questa tesi perché l’ha sperimentata sulla propria pelle. Si è infatti occupato di contratti con fornitori di servizi logistici per Zalando, il colosso tedesco dell’e-commerce dedicato al fashion. «L’uso dei social media mi ha aiutato a rimanere in contatto con i trend di mercato che coinvolgono la supply chain delle terze parti in 15 diversi Paesi europei», racconta Heller. «Una delle mie mansioni era inoltrare offerte e stipulare accordi con operatori come DHL, La Poste, Hermes, FedEx per le operazioni di spedizione a lungo e a corto raggio. Con un minimo sforzo, grazie ai feed di Twitter e LinkedIn sono riuscito a trarre grossi vantaggi man mano che venivo aggiornato sulle variazioni di mercato Paese per Paese. Senza contare che le connessioni con potenziali fornitori mi hanno permesso di seguire i loro spostamenti da un’azienda all’altra».

Parliamo dunque di un valido strumento al servizio del procurement? La tesi di Rozemeijer, Quintens ed Heller rappresenta in realtà solo il primo passo verso quella che Spend Matters considera una corretta integrazione dei social media pubblici con piattaforme di social business a uso interno, un’integrazione che deve necessariamente fare i conti con le policy e le strategie aziendali.

Fonte: digital4.biz

104 Comments

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  • what a great challenge! I love to use tags on my cards so this was a fun one for me. The team examples are fabulous this week too. Great job, ladies! I can’t wait to see what you come up with for next week.

  • Hi Tara,Great post! I agree it is very important for moms to continue to do at least 1 of our pre-kids activities. For me, that activity has given me a sense of satisfaction and I feel I have been a better parent. Congrats on your race! I am glad you had fun!

  • Oh so sweet! My heart is smiling too.Isn’t it precious to have sons that love the Lord? I have enjoyed raising my own boy…and am excited for him as he enters this next phase of his life.Time sure flies, huh?

  • I ask the question …”on a perfect stream of love and drink”before I borrow that phrase, if I may, what does it mean to you?Thought I’d ask. Please comment. By the way, sweater’s great…color is even better.

  • e poi … un’ultima osservazione: proprio nel momento in cui si stanno distruggendo le sovranità degli Stati, solo per Israele si rivendica il suo diritto ad avere uno stato! Certo, solo per il popolo ELETTO: che gli altri popoli debbono addirittura sparire nel meticciamento universale!!! Non è significativo che solo una identità , debba essere salvaguardata, perché la PRESCELTA?????? A costo di buttare alle fiamme il mondo intero!

  • Great post. I was checking constantly this blog and I’m impressed! Very useful information particularly the last part I care for such information much. I was seeking this particular information for a long time. Thank you and good luck.

  • GARLYC non riesce a distinguere un modifica liturgica o un atteggiamento pastorale dal Magistero.La comunuione sulla mano non esprime il Magistero, altrimenti tanti cardinali ed anche l’attuale Papa non si porrebbero il problema. Dovrebbero ubbidire e basta, e in silenzio.

  • Heyoo, your promo drawings are looking very nice so far ^_^ I can’t wait to see your book on the shelves at the bookstores here.. I’ll be sure to pick it up! Must support the american artists!! <3 The gun looks great!

  • Hey there! Would you mind if I share your blog with my myspace group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Many thanks

  • & suzyBen, je dois être totalement stupide, aveugle et attardée mais je ne vois rien !Je ne comprends rien ! J’ai déjà l’impression d’avoir tout lâché l’année dernière en laissant tout derrière moi … et je n’ai aucune idée du chemin à prendre donc ???Pas de lumière, pas de poing crispé sur quoique ce soit mais un cerveau VIDE !!!Totalement vide …J’attends la révélation en méditant !!! Mais tout semble vraiment silencieux.

  • I such as the precious information you provide in your content pieces.I’ll bookmark your blog page and take a look at all over again right here recurrently.I am relatively confident I will find out loads of latest things ideal right here! Superior luck for your up coming!

  • yul: It’s the rug in my office, courtesy of Urban Outfitters!gilda: The shoes are Dries Van Noten Fall 2008 from Halo Shoes in Portland. Haloshoes.com baby! They’re not on the site, but I think they have like 1 or 2 pairs left. And that is so damn funny about the Blacktooth shirts! I can’t wait to tell him…Auntie Nubs: Ooooooh. Ahhhhhhhh. Tempting!

  • Je suis de ceux qui considèrent que moins l’enfant sera agglutiné devant un écran durant son plus jeune âge, mieux il se portera. Quoiqu’il en soit, il est prouvé que mettre un bébé devant la TV est une très mauvaise chose, le bébé a trop d’informations à ingurgiter pour son cerveau et ça le fatigue beaucoup. Il suffit de le retourner et qu’ils regardent ses parents. C’est un divertissement plus simple mais tellement efficace et sain à la fois.

  • 2011 Goals:- Do an Rx pullup (honestly I never thought that would have to be a goal, but it will be a goal by the end of 2011 to get it back… lots and lots of them)- Sub 6:30 mile- 10 consecutive 1-arm pushups with my good arm- 1 min 1-arm handstand hold against the wall

  • DEAR CONGRESS,Last year I mismanaged my funds and this year my family and I cannot decide on a budget. Until we have come to a unified decision that fits all of our needs and interests, we will have to shut down our checkbook and will no longer be able to pay our taxes. I’m sure you’ll understand. Thank you very much for setting an example we can all follow.

  • Good day very cool website!! Man .. Beautiful .. Superb .. I will bookmark your web site and take the feeds additionally…I am satisfied to seek out a lot of useful information right here within the post, we need work out more strategies on this regard, thanks for sharing.

  • YES!!! Madness is still XM – I just wanted to have him start this vid off because it seemed fitting – a mixture of different fams in the same clip. Trying to push the Unity!!!STay^XTREME MOVEMENT

  • Mirko,penso che sei libero di scegliere a cosa credere. Se credere ai contaballe ti fa star bene, credici, per me non c'è problema.Ma dall'astio che leggo nelle tue parole, non stai bene. Lo vedo in molti ufocreduli: sono perennemente incazzati, astiosi, nervosi, paranoici, pieni di bile nei confronti di chiunque osi mettere in dubbio le loro affermazioni. Un tempo questi erano i tratti caratteristici delle religioni bigotte. Chiediti perché.

  • 2 years ago I wanted to wear yellow every day, luckily that has changed now 😉 but now summer is coming near, I feel the urge to put on a yellow dress again!

  • Hmm, her har jeg ikke testet skikkelig, bruker-registrering var jo sperret!Forum-registreringen er tydeligvis implentert i bruker-registeringen pÃ¥ selve nettsiden/bloggen, og siden den var sperret, ble alt sperret.Men nÃ¥ skal det fungere…

  • Hi. My name is Pavel. I from Belarus (it about Russia). I have question. With what help of methods becomes vermicompost tea for sale in shops? I have in view of technology which company Terracycle uses. After all the period of storage of such tea is very small (1-2 days).If you that know that about it, many thanks.I ask to excuse me for my English.Best regards,Pavel.

  • Review by D. Nunn for Rating: Bought this by mistake, although was not clear from description. Spent an hour trying to connect until phoned Belkin helpdesk (in India) who informed me that this product will not work with Broadband. I am sure it is a good product hence 3 stars, but never got it to work.Amazon refund service excellent. Includes printed label for free returnAlso bear in mind this product requires a seperate ADSL modem.If you want one that works with and includes a modem you need the F5D8631UK4A at slightly more cost, but same connectivity rates and power.VA:F [1.9.21_1169](from 0 votes)

  • Efter att ha uppdaterat ett addressregister halva dagen vill jag gärna veta vad grejen är med separata besöks- och postadresser, när breven ändÃ¥ hamnar pÃ¥ samma kontor. Vem blir gladare för att jag skickar mina brev till en postboxaddress istället för gatuaddress?

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